Guide Content Strategy

Maria's Tips

Content Objectives

Leadership & Authority

Establish Refonte Infini as a thought leader in the field of algorithmic and scientific crypto trading by sharing insights and innovations in the industry.

Insightful & Clear Content

Share valuable, jargon-free insights focusing on algorithmic trading strategies, reducing risk, and proven trading solutions in the crypto market.

Engage & Connect with the Target Audience

Develop relationships with traders and investors, fostering engagements that could lead to potential collaborations and partnerships in the world of algorithmic crypto trading.

Content By Structure

Thought Leadership

In-depth Articles: Regularly publish comprehensive articles sharing insights into Refonte Infini's unique approaches, like using advanced AI models for crypto trading and highlighting the impact of Refonte Infini's solutions on trading success and risk management in the crypto market.

Concise Posts

Shorter, bite-sized LinkedIn posts or newsletters are usually converted from long-form content. Short and impactful messages derived from longer content pieces convey the essence of a larger trading strategy or a specific highlight.

Content by Type

Educational Content

Informative pieces focusing on Algorithmic Trading Strategies, Risk Management Solutions, and AI-Powered Trading. Content Examples: Comprehensive guides on implementing effective algorithmic trading strategies, articles elucidating the methodology behind reducing risk in crypto trading, pieces that delve into the intricate connection between AI- powered trading and trading success, and explainers on the practical application of advanced AI models for crypto trading.

Promotional Content

Publications highlighting the distinct achievements, milestones, or innovative approaches Refonte Infini has undertaken in algorithmic crypto trading. Content Examples: This could include participation announcements in prestigious industry events, celebrations of significant milestones, insights into innovative AI-powered trading approaches, customer testimonials, and in-depth case studies showcasing the positive impact on trading outcomes in the crypto market.

Differentiating from the Competition

Case Studies

Integrating some concrete case studies showing how you apply Refonte Infini's services for different clients would build some social proof (and the content can also be shared by your clients, which can bring more traffic to your company).

Interview Pieces

Another interesting avenue would be to have some interviews with you to integrate on both your personal and company pages. This can provide a personal touch and insights into your expertise in algorithmic crypto trading.

Main Avenues to Repurposing Content

You can take any type of content and give it new life. Transforming large pieces into a series of smaller posts or consolidating smaller pieces into a substantial premium product is an effective strategy.

Consider these content types for repurposing:

• Large Written Pieces: eBooks, white papers, and other lengthy content make excellent candidates. A 5,000-word eBook can easily evolve into multiple blog posts, perhaps five or even ten. Longform content is often organized into distinct sections or chapters, simplifying the process of breaking it down. Add the necessary context to each section, include interlinks, and you're ready to roll.
• Articles & Blogs: Articles, whether lengthy or concise, can also be excellent candidates for repurposing. Just like eBooks and white papers, you can break down articles into smaller blog posts, making them more digestible and shareable. Consider creating a series of interconnected LinkedIn posts from a single article, enhancing its reach and impact.
• Longform Multimedia: Webinars and podcasts offer opportunities for creating multiple pieces of multimedia and written content. To maximize the potential, plan for repurposing in advance, avoiding the need to sift through transcripts later on.
• Internal Communications: Don't overlook your internal communications and other business documents. They can serve as inspiration for external marketing content. Extract broader insights and ideas to share with your audience. While sensitive information should be handled carefully, these documents often contain valuable content.
• Old, Successful Content: If you have a recent tweet or LinkedIn post that performed well, it's likely to achieve well again with some adjustments. While you shouldn't repeat the exact same content verbatim, making small tweaks and changes to the presentation can keep it fresh while reinforcing the same key message.

How to Repurpose Content

Here's a more detailed guide on how to repurpose various types of content:

• Transform Long-Form Content into Blog Posts:
  • Take eBooks, white papers, or lengthy articles and break them down into a series of blog posts. This makes the content more digestible and allows you to explore different angles of the topic. Ensure each blog post provides value on its own.
• Adapt Blog Sections for Social Media:
  • Extract key sections from your blog posts and repurpose them as LinkedIn posts or Twitter threads. Craft engaging and concise messages that highlight the most important points. Link back to the original blog post to drive traffic.
• Create Videos from Webinars and Podcasts:
  • If you host webinars or podcasts, consider breaking down the content into shorter YouTube videos. Each video can focus on a specific topic or discussion point from the original content. Add visual elements, graphics, and captions to enhance engagement.
• Utilize Sound Bites for Social Videos:
  • Extract compelling sound bites from your YouTube videos and repurpose them as short social media videos. These snippets can be attention-grabbing and shareable. Customize them with captions and branding to make them stand out.
• Transcribe Audio for Blog Content:
  • If you have audio content like podcasts, transcribe the discussions and use the transcripts as the basis for new blog posts. Edit and format the content for readability and add visuals or infographics to complement the text.
• Create Social Graphics from Data:
  • If your content includes charts, data, or statistics, turn them into eye-catching social graphics. Use tools like Canva or Adobe Spark to design visually appealing images that convey important information. Share these graphics on social media to engage your audience.
• Package Blogs into Comprehensive Guides:
  • Group related blog posts together to create comprehensive guides or eBooks. Arrange the content logically and add additional insights, examples, or case studies where relevant. These guides can serve as valuable lead magnets or resources for your audience.